Whenever a competition is held there are always more losers than winners. When the criteria and assessment are not transparent to a participating startup, it often leads to dissatisfaction among the majority of participants. This can result in a negative association with the organizing party and does not contribute to maintaining an engaged community. Collecting feedback from judges, as well as then communicating this to participants, often takes (too) much time. As a result, the startup has lost valuable time by signing up for the challenge, without getting feedback for it.