Market research

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The importance of good market research

Whether you need to determine your go-to-market strategy or convince investors of the market opportunity, good market information is essential here. We recommend that startups and high-tech spin-offs conduct market research. Moreover, good market research helps you save time and money, and increases your chances of success.

Good market research is difficult

A lot of entrepreneurs struggle to find relevant market information, buy expensive standard reports or rely on their experience to estimate the market opportunity. This is not surprising, as market research can be very difficult for new product-market combinations. Market research only becomes useful when it is relevant and focused on your product-market combination. It doesn’t do you much good to know that the total market for is estimated at $X billion. What you need is information that allows you to substantiate (both top-down and bottom-up) how big the reachable market is for you and how you can become successful in it.

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How we can help you with market research

In the last few years, Golden Egg Check has specialized in conducting market analyses and providing business development support for new product-market combinations. We use a combination of market research techniques, including desk research and interviews to answer questions such as:

  • How big is the market for this product-market combination?
  • Who are your potential customers?
  • What are the relevant trends & developments in the market?
  • Who are the main competitors and key players?
  • What are success factors in this market?
  • Which business model has the most chance of success?
  • What is the unique value proposition that your company should on?

The answers can be used to substantiate your go-to-market and growth strategy.

We collect market data and discuss it with the startup about its interpretation and the consequences for strategy and business planning. Especially for high-tech companies with a longer time-to-market this can save a lot of time. The result of our market research can often be used as a chapter in the business plan or financing application. 

Want to know how we can help you with a market analysis?

Contact us