To accelerate your business

The Golden Egg Check is an easy-to-use online (portfolio) toolset to challenge, improve and accelerate new business within startup and established companies. By offering complementary services (i.e. market research and dedicated coaching) we empower our customers.

Featured in

Het Financieele Dagblad EMERCE Brookz Tubantia Accenture Innovation Awards EBN innovation network


Our toolset creates value for different types of users. We see entrepreneurs create single business cases, challenge themselves with the check and find out about their investor interest. Accelerators use our portfolio platform to strengthen their startups, and innovative companies use it to challenge their business cases and empower decision-making.

For entrepreneurs.

Entrepreneurs, and of course their coaches and advisors, can use the Golden Egg Check toolset to build different business models, create a more in-depth business case and define roadmaps to success. You can also easily challenge your business case from an investor’s point of view by assessing it with our checks that include the criteria of venture capital investors. In different dashboard diagrams you will immediately see where to improve and increase the potential and investor readiness of your case. Need an investor? After assessing your business case with our check you will also see which investors matches you best.

Start for free

For startup accelerators.

For supporting organizations with respect to entrepreneurship (like incubators, knowledge & research institutes, coaches, etc.) we offer not only a toolset for your entrepreneurs but also a portfolio environment with different tools to use during your scouting, screening and coaching process. You can easily build a dedicated community with entrepreneurs, coaches, experts and investors and will be able to monitor and guide your success as an accelerator.

Contact us Contact us if you want more information, to see a real-life demo, to discuss about customization for your organization or to get a quotation. Click here for portfolio plans and prices.

For innovative companies.

The Golden Egg Check offers you a new dimension in decision-making with respect to early stage innovation within SME & corporate companies. The toolset allows you to assess business case potential and investor readiness with different tools, presented in dashboards for assessment scores, progress and road mapping. Assessments are based on real-time criteria from real life investors and involve multiple perspectives, insights and expertise. The toolset also facilitates strategic and financial decision making on business case and corporate level by benchmarking business cases, monitor portfolio metrics and create best practices.

Contact us Contact us if you want more information, to see a real-life demo, to discuss about customization for your organization or to get a quotation. Click here for portfolio plans and prices.

For investors.

Create an investment account for free and see which startup companies not only need your investment but also perform well on the criteria that are important to you. Want more? Our portfolio toolset enriches your scouting and screening activities by providing assessment and benchmark tools. It also enables you to easily monitor the progress of the companies.

Contact us Contact us if you want more information or to become part of our investor network. Click here for portfolio plans and prices.

Key features & product screenshots.

Want to know what our toolset looks like? Check out these screenshots to get a quick impression.

  • an online workplace to build and develop a business proposition, a dynamic equivalent of the traditional business plan (including multiple business model canvasses)
  • a check to assess the investor readiness of your proposition and know where to improve
  • a dashboard with results (potential, investor readiness and progress)
  • a visualized roadmap to success with milestones, to do's and achievements
  • predefined reports like business plan and assessment report
  • a dedicated online community with coaches, experts and investors
  • introduction to suitable investors
  • benchmark business cases and monitor portfolio metrics
  • manage a portfolio and create best practices


By delivering top quality services we improve and accelerate the performance of new business. We give our customers not only the ability to assess new business, but also the accessibility of market and business relevant information, definition of business strategy and monitoring of performance. We help them to identify challenges, prioritize action, find and allocate resources and create significant impact!

To accelerate and optimize performance we offer a three-phased approach, supported by our toolset:

1. Challenge With different checks (i.e. based on the criteria real-life investors use) we can assess your business case with respect to its potential, ability to create value or investor readiness. Key challenges can be defined and prioritized based on the outcomes. The toolset allows you to challenge your own business case and ask others to do so as well. You can also involve our certified checkers.

2. Improve Key challenges and quick wins are defined and prioritized based on the outcomes of a check. We help you to define your specific roadmap to improve and key metrics to monitor progress, but we can also offer you dedicated support during multiple coach-sessions.

3. Guide In this phase we offer on the job business support like coaching, market analysis & validation, business model generation and investor readiness & matching. With help of our online ‘cockpit’ you can monitor your performance based on key metrics and progress indicators.

Our expert team consists of experienced market & business analysts, serial entrepreneurs and investor specialists. They have worked in different settings, from innovative startups to well-established corporates, and gained experience in and knowledge of the following industries: ICT and software, nanotechnology, medtech and life sciences, renewable energy, semicon and disruptive technologies in traditional markets.

In many cases we use a combination of market research services and on the job support with respect to:

You can also join our Early Busines Development bootcamp (4 days) or other plenary workshops.

Contact us if you want more information about our services for you.


We're very proud that more than 1,000 innovative (startup) companies work with our toolset and experience its added value. We are also very pleased to tell you that our portfolio toolset and services are used by leading incubators and accelerators and by truly innovative companies like:

Corporates & SME.


Investors, incubators en technology transfer offices.

Investors tell us what kind of criteria we need to use in our toolset. We have involved many investors, among them are leading Dutch venture capital firms like: Peak Capital, TIIN Capital, Value Creation Capital, Prime Ventures and GIMV.

In 2013 the European Business & Innovation Centre Network selected our toolset as one of the most valuable ones in Europe for innovative entrepreneurs and supporting organizations. Recently we are also finalist in the Accenture Innovation Awards 2014.

We are hiring.

Software Engineer (m/v) Fulltime

About us.

Since 2007, we have been supporting hundreds of innovative companies, startups and governmental organizations in order to accelerate their growth and make strategic decisions, raise funding and/or get a critical reflection.

Our mission is to accelerate the growth of new business for both startup and established companies by delivering unique online software tools and top quality services. We help you to challenge a business case potential and its ability to create value, to define action lines to improve and to give guidance by monitoring case-specific performance metrics. By doing so we also empower accelerators, corporates and investors with portfolio applications.

We are a team of innovation enthusiastic, with backgrounds in business, software development and design. We'd like to introduce you to our core team:

Meet the team.

Jaap Beernink
Gilles Meijer
Thomas Mensink
Bryan Ruiter
Bart Raatgerink
Kiki Kraak
Dennis Eijkel
Caspar Schutijser
Erwin Starke
Dennis Ikink

We like to write about things that we come across on our blog. Check out our posts about market research, venture capital, startups and innovation ecosystems (among others) right here.