🤑 Funding Friday: how to cold email investors?
"Just circling back on my previous email. Any thoughts?" My thoughts are often: this email sucks. 🤑 Funding Friday: how to cold email investors? With the omnipresence of AI automation [...]
Funding Friday 🤑 – fundraising is like a sales funnel. Right?
Oftentimes you will hear that you have to treat fundraising as a sales process: in order to get multiple termsheets at time T, you need to have more conversations at [...]
Funding Friday 🤑 – how do co-investor dynamics work?
Sometimes you need more than one investor. Maybe your round size is too much for an investor's appetite, or maybe you want to have different investors on board for complementary [...]
Funding Friday 🤑 – What to ask an investor during a first call?
My favourite question to ask founders during a first introductory call is: what were the pivotal moments in your startup journey so far, and how did you deal with them? [...]
Funding Friday 🤑 – How to fundraise during summer time?
We're one week away from the longest day of the year, which also means that soon you will received a lot of out-of-office replies when you approach VCs. Summer just [...]
Funding Friday 🤑 – How to convince investors when you’re pre-revenue?
'Traction' is the magic word for many VCs. No traction - no funding. But maybe you need funding to build traction? If you are in this catch 22 situation, trust [...]
Funding Friday 🤑 – Who should ‘pay’ for the employee option pool?
In many cases, an investor makes it a condition of their investment that an employee participation plan, also known as ESOP or option pool, be established or an existing plan [...]
Funding Friday 🤑 – Founder question: is a participating liqpref acceptable?
Liquidation preferences (aka liqprefs) entitle the investor to recuperate the amount of their original investment before any of the sale proceeds are distribute to other shareholders. This is meant for [...]
Funding Friday 🤑 – Founder question: should I raise a convertible loan or a priced round?
Recently I spoke to two founders that are in the process of raising an investment. They were in doubt if they should prefer a CLA or equity round. Since I [...]
