We traveled back in time. No, really.

We used the Wayback Machine to study the websites of what have become successful Dutch companies from their first ever homepage until now. Based on just this we analyzed the growth strategies of Adyen, Catawiki, Coolblue and Takeaway.com. It gave me some interesting insights in how these companies have grown. Especially the very early stage is interesting; how and how quickly were they able to learn and adapt? For example: did you know that Takeaway.com also wanted to deliver furniture?

Read the whole post (it’s pretty long) at https://medium.com/startup-analyst/online-time-traveling-the-growth-strategies-of-4-dutch-scale-ups-adyen-catawiki-coolblue-23011a966cc6.