Flow, a fintech company specializing in embedded finance, is becoming part of Snelstart. This family business previously worked with the fintech on the integration of Adyen into its accountancy package.

Embedded finance consists of the integration of financial services, such as payments, loans, insurance, investments or banking, into non-financial products and platforms. For example, Snelstart uses the Adyen system to offer its customers banking services, including current accounts. Flow built the technology.

The deal is announced by the two parties as a strategic acquisition that uses each other’s network. Flow remains an independent brand within the Snelstart Group.

In addition to Snelstart, the fintech also works with the French payment company Qonto, which focuses on the business market. Flow built various tools for the French with which, among other things, VAT payments and other taxes are automatically settled. Qonto serves more than 600,000 customers in Europe and recently applied for a banking license. Snelstart provides accounting services for several hundred thousand SMEs.

Golden Egg Check Capital invested in Flow in 2024. This acquisition marks the second exit of GEC Capital, after the acquisition of Quan by TrueTribe last week.