As a startup, how do you manage short-term survival and long-term success? In this thought experiment you will learn to use Golden Egg Check’s Startup Matrix, a startup equivalent of the famous BCG-matrix.

The Startup Matrix is created by Golden Egg Check to visualize the most essential success indicators of an early stage startup or business case: (short term) feasibility and (long term) potential. The rationale behind this is that startups not only need to have the potential to generate cash in the long run, but they also have to be able to actually reach that potential before they run out of money and die in the ‘valley of death’. Short-term survival and long term success should be in balance.

Read this post on StartupJuncture.