Startups want to become successful and investors want to invest in successful startups. But how can one estimate which startup is likely to become successful and how can one develop strategies to increase the probability of startup success? In this blog post we introduce our methodology; the Golden Egg Check (or: GEC) Matrix.

The GEC Matrix is created by Golden Egg Check to visualize the most essential success indicators of an early stage startup or business case: (short term) feasibility and (long term) potential. The rationale behind this is that startups not only need to have the potential to generate cash in the long run, but they also have to be able to actually reach that potential before they run out of money and die in the ‘valley of death’. Short-term survival and long term success should be in balance.

In a way, the GEC Matrix is the startup equivalent of the BCG matrix. This famous model is not applicable to startups as one of the two variables, market share, is close to zero for any startup. Moreover, there can be a situation where a startup is gaining a large market share in a niche market, or a small market share in a mass market. Market share is not the dominant metric for a startup.

Nevertheless, the GEC Matrix has a similar usability and four quadrants, which we will introduce below.

Read the whole article on our blog.